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March 28, 2024

VNSNY CHOICE SelectHealth Launches Ad Campaign Aimed at Potential Enrollees

September 8, 2017

CHOICE SelectHealth, VNSNY’s Special Needs Plan for Medicaid-eligible individuals with HIV, is launching a new three-month ad campaign in mid-September. The campaign, aimed at New Yorkers who qualify for SelectHealth but are not yet enrolled, will include poster ads in New York City subway cars and at bus stops and subway stations in Manhattan, Brooklyn and the Bronx, as well as print ads in selected local publications throughout SelectHealth’s service area. The ads will include both English- and Spanish-language versions.

“We’re very excited about this opportunity to build awareness of how SelectHealth can help Medicaid recipients live well with HIV,” says Cindy Zanca, Director of Marketing for VNSNY CHOICE Health Plans. “We want to make sure that eligible individuals across our service area know that Special Needs Plans like ours, which are tailored to their specific conditions, are available to them, so they can make informed decisions on whether a plan like SelectHealth meets their needs.”